Simplifying the path to
conscious consumerism.
We empower people to make purchasing decisions that reflect their values and help sustain a better world.
Shop a Better World
By developing cutting-edge technology to develop deep organisational transparency, we’ll help you discover products and brands that align with what matters most to you — be it environmental protection, human rights, or social responsibility.
Amplify the Good
With Sustainworthy, your values aren't just ideals; they're the driving force behind every purchase.
But we are about more than just ethical shopping. We want to help foster a cultural shift toward intentional and informed consumption. Championing companies led by ethical and inspiring leadership teams and reshaping consumer habits can help us all play an everyday role in the making of a better world.
Founder: Damien McGovern
Damien McGovern is the founder of Sustainworthy, a new organisation dedicated to empowering ethical consumerism. A barrister and successful entrepreneur, he brings unique insight and deep passion to this mission.
Deeply concerned by our failure to be good stewards of our planet and biodiversity Damien created Sustainworthy to inspire conscious consumer behaviour and reward those leaders of companies truly worth sustaining in these critical times.
With this venture, he aims to leave a lasting impact: a world where ethical choices drive meaningful change for people and the planet.
Sustainworthy and the Spirit of Adventure:
Jacob's Sailing Quest
Sustainworthy proudly sponsors Jacob Ziemkiewicz, a lifelong sailor embarking on a solo circumnavigation of the globe as part of the prestigious Mini Globe Race.
Jacob’s journey reflects the core values of Sustainworthy: determination, resilience, and a profound connection to the environment. Having overcome numerous challenges to pursue his dream, he embodies the spirit of purposeful action and unwavering commitment.
By supporting Jacob, we're underscoring our belief in inspiring individuals to achieve their goals while staying true to values that benefit both people and the planet.
“We’re creating a movement that brings power to the people,
where the hard earned money we spend supports companies
we want to sustain.”
Damien McGovern, Founder
Launching in 2025
Sustainworthy launches officially in March 2025 in our mission to transform and support conscious consumer behaviour.
Our first six months will be spent collecting data from you on those companies you feel are ‘Sustainworthy’.
As our database grows, so too will our technology to share this data in a simple, user friendly way to help you shop in a way that aligns with your values.
Let’s Get Started Now
Know an ethical company worth spotlighting? We want to build our database with you. Share your nominated company with us and help grow our community of conscious consumers.
For the first six months after launch our focus is building a credible database of ‘sustainworthy’ companies. Sign up for our updates and receive the first list when Jacob reaches Fiji in June 2025.